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Discovering the Future of Entertainment – Special sLab Explorations Event March 17, 2009

Posted by slab100 in Events, sLab.
Tags: , , , ,

How will we interact with entertainment content in the future? Will we create it and consume it at the same time? Are the creative and logistical boundaries of our current technological capacity dissolving faster than we think?

Friday, April 3, 2009, 3-5 pm
Strategic Innovation Lab (sLab)
Ontario College of Art & Design
100 McCaul St., Suite 600, Sixth fl.

Discovering the Future of Interactive Entertainment is a hands-on expert panel and  discussion event bringing together leading minds in media to discuss future models for interactive entertainment creation, distribution, and experience. The importance of  innovation in the entertainment industry as a driver of economic growth  has only been underscored by the recent Martin-Florida Report on Ontario’s future prosperity.

The event will begin with the presentation of three exciting, creative blueprints for interactive entertainment. From there we move on to an open session that will engage the audience with the assembled panel of experts in a new and innovative way.

Limiting attendance to 50 people, Discovering the Future of Interactive Entertainment will be intimate in scale but bold in its engagement with issues. Registration is limited so sign up today at Eventbrite:


Confirmed Expert Panel Bios

Mark Ruddock
President and CEO, Viigo Wireless
Mark Ruddock is the President and CEO of Viigo Wireless, one of the world?s leading suppliers of consumer and enterprise content applications for Blackberry mobile devices. Mr. Ruddock was previously the entrepreneur in residence at Ventures West. At Ventures West he was involved in identifying and evaluating investment opportunities in the Web 2.0 and Mobile sectors. He was also the founding CEO of INEA Corporation.

Dr. Robert K. Logan
Strategic Innovation Lab and University of Toronto
Trained as a physicist, Robert K. Logan is a media ecologist. He received a BS and PhD from MIT in 1961 and 1965. Dr. Logan is now the Chief Scientist of the Strategic Innovation Lab at OCAD. He has authored books including The Alphabet Effect based on a paper co-authored with Marshall McLuhan.

Greg Van Alstyne
Director of Research, Strategic Innovation Lab
Associate Professor of Design, OCAD
Greg Van Alstyne is an accomplished design educator and creative director. A graduate of the Integrated Digital Media program at Polytechnic Institute of NYU, Greg was the inaugural Director of the Institute without Boundaries, a post-graduate, interdisciplinary design program. As well, Greg was founding head of the Department of New Media for The Museum of Modern Art, New York.

Marcus Bornfreund
Creative Commons Canada, B.A , LL.B, LL.M
Marcus Bornfreund is the founding project lead for Creative Commons Canada. Marcus has recognized expertise in both intellectual property and technology law, including specialized knowledge in open-source software and alternative copyright licensing. He is currently an adjunct Professor of Law at Seneca College?s School of Computer Studies.

Chris Greenfield
Founder, Clever Creative Agency
Chris Greenfield is an innovator and creative force. Currently, Chris is the head of his own creative and ideation agency, Clever. Chris has previously been President of Ottawa based Fuel Industries, a world leader in advertising creative content delivery and the Managing Director of Tribal DDB Toronto, one of Canada’s leading interactive advertising agencies. Chris has also led an innovation discovery group at Canadian Tire.

Bruce Philp
Chairman and CEO – GWP Brand Engineering
Bruce Philp is the Chairman and CEO of GWP Brand Engineering, Canada’s
pre-eminent branding firm. Bruce has a long history of being a disruptive thinker in the marketing space. Bruce’s continual boundary pushing in this arena led to the publishing of ‘The Creative Edge’ in 1994 by Penguin. The book chronicled his move from chief strategist to chief creative director at one of Canada’s largest advertising agencies. He is the author, with Arkadi Kuhlmann, of ‘The Orange Code’.

Ken Hudson
Managing Director, Virtual World Design Centre
Ken Hudson is currently the Managing Director of the Virtual World Design Centre at Loyalist College. The Virtual World Design Centre provides expert consultation and design services for organizations establishing a presence in virtual worlds like Second Life. Loyalist College has distinguished itself as a leading creator of educational and interactive simulations in Second Life.



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