sLab blog

This story combines two of my passions: typography and designing for emergence.

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project. Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).

http://www.logodesignlove.com/obama-08-logo-design-options

I can’t help thinking that of all the options, the final choice is clearly the most:

• pictorial
• small c conservative
• “American,” and
• effective — because the others seem, er, too “radical,” that is, unexpected, for a presidential campaign.